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What Do E-Commerce Companies Do Wrongly?

In the e-commerce sector in recent years, many investments and process of purchase, which includes Turkey have contributed to the growth of this sector. But the more success stories that come with the growth rate the more the failure stories. Although the reasons for these failure stories often differ, there are some things in common that firms fail to succeed in e-commerce. In this article, we will explore together the mistakes made by e-commerce companies.

The Failure of Data Analysis

One of the biggest mistakes made by e-commerce firms is that performance metrics, aka KPIs, cannot be tracked correctly. Accurate and effective performance evaluation in many areas, from customer satisfaction measurements to accurate routing of traffic, basket abandonment rate and recycle rate up and down values, will help the brand grow more successfully; inaccurate analysis of these and similar KPIs will directly reduce the brand’s efficiency and the impact of solutions to inefficiencies in sales rates.

Incorrect Resource Management

No matter how high your capital and resources are, if it cannot be managed properly, it can prevent the growth. Unnecessary and wrong advertising expenditures, personal expenses and investments in the wrong place will cause the capital to shrink after a while preventing growth at the same rate.

Not Understanding the Consumer

One of the golden rules of being successful in e-commerce is the management according to the needs of the consumer. Failure to listen to the consumer through both social and other channels will harm the brand and cause loss of customers. User movements can be tracked on the site. User movements can also be analyzed, such as which products, pages or campaigns are visited more often, and where users leave the site. Investigating these actions will be very useful in creating user satisfaction.

Logistics Inadequacy

Users who prefer to shop online want a fast and reliable shopping experience. However, logistics and shipping problems related to the product may cause the user to take a dislike to the brand and damage the brand reputation. For this reason, a company that wants to grow in e-commerce should be able to send the product on time completely and perfectly to the right customer. Also, it should manage all logistics, cargo and return processes correctly.

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What is E-Commerce Logistics or E-Logistics?

Have you ever received the wrong delivery of a product you purchased online? What should the e-commerce companies do to eliminate this annoying situation that almost everyone has faced?

The online shopping process has a significant role in the life of every e-commerce customer because it has both cost advantages and simple affordability. With the increasing consumer demand, and the inexperience of e-commerce companies in these processes bring e-commerce companies to the middle of a very costly problem, which cannot be solved, such as complex logistics, storage and return processes.

The two main factors at the starting point of this question are the mismanagement of the process by the e-commerce companies and fear of the costs by working with a logistics partner. However, the resulting error and loss of time are perhaps more than what they would give to a logistics partner working on e-commerce logistics.

In this article, we will learn exactly what e-commerce logistics, or aka e-logistics, services mean for companies who are afraid of the cost factor.

What is e-commerce logistics or e-logistics? How do we define it?

E-commerce logistics, or e-logistics, does product management for the e-commerce companies that offer online shopping experience, the control of these e-commerce companies’ products, warehousing and return processes to be outsourced to an expert logistics partner in this field. With this regard, e-commerce logistics has been carried out by a logistics partner during all of these processes.

An accurate e-commerce logistics partner or e-logistics partner stores the products you sell on the internet, packages your orders, manages the shipping and the returned ones.

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E-ticaret stok yönetimi

Inventory Control of E-Commerce

Cost is crucial for e-commerce initiatives. E-Commerce initiatives are looking for different ways to reduce costs to achieve a better financial position. One of the most widely used solutions in this search process is that e-commerce enterprises try to control and manage their inventories manually.

This is a common mistake. Moreover, the basis of this error is generally rooted in the idea, ‘’We do not lose money if we make everything ourselves’’. But this unintentional big mistake can lead to much bigger problems in the future.

In general, e-commerce initiatives think that they save money by delaying the costs of automated inventory systems, but the most important thing to know is that automated inventory systems and management tools are not a cost for e-commerce initiatives, but a smart investment in the business future.

Let’s look at the stock control systems which can bring advantages in your e-commerce business:


Inventory control systems minimize human errors and take them out of the process. They eliminate errors in manual data entry and save time for you and your employees with fast and accurate information scanning.

Accreditation Period

Inventory control systems save a great deal of time for you. They protect the cost of both training and accreditation, which is a new phase that you add to your business process for your employees.


It is very economical to use stock control systems that are valid for e-commerce enterprises.

Efficient Inventory Management

Inventory control systems allow you to monitor your stock very precisely. You can easily track your sales trends and levels with up-to-date information about your stock levels in barcode data. By defining stock levels, you can better manage stocks and decide in advance what to order.

Inventory control systems are an excellent great tool for e-commerce initiatives to work as efficiently as large businesses. They are inexpensive and user-friendly and can provide real-time data on your inventory levels. They assist in stock control and reduce inefficiencies. Also, they allow you to take more measurable steps towards your growth goals.

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The Relationship Between E-Commerce, Logistics and Storage

Today, if you intend to grow with the resources of your e-commerce company and you are also planning to open your warehouse, you should remember that you need to take detailed steps. Because at this point, you will face a process that will exhaust you both in terms of material resources and the required time.

Although the product you sell is unique in terms of the features, it hosts, your customers consider the delivery time and return processes when adding the product to the shopping cart. The elements that make this critical detail more powerful are warehousing and logistics, which are the real reasons for the growth of your business, even though they are in the background.

‘’Did you know that delivery times are one of the major factors in online sales in the e-commerce sector?’’

If you are planning to open a warehouse for your e-commerce site, this is just a very small list of costs that will occur:

Warehouse Rent

Maintenance Expenses

Technical Controls

Shelves, Pallets, Packaging Machines

Mobile Equipment Purchase (Forklifts, Transport Vehicles)

IT Systems

Service Costs

Inspection of the shelves and their repairment


Electricity, Heating (These costs may be high if you do not have a warehouse which was set up under the standard storage conditions or if the stored products must be preserved under special conditions)

In particular, newly established e-commerce sites may miscalculate business plan costs or see some costs as insignificant due to their strategic inexperience. However, some details that may seem trivial may then be a huge burden on the company’s budget. Therefore, in the first stage, it is necessary to work hard to optimize and reduce the cost of the storage unit.

We developed Omnitro so that e-commerce companies can only focus on their business and achieve their goals quickly, with no expense and no hassle. You can now focus on growing your business by avoiding unnecessary costs and time losses.

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