E-Commerce and Colour Psychology

According to a study conducted by the Seoul International Colour Expo, more than 92% of people say that color plays a significant role when buying products. Believe it or not, only 6% of customers say that their sense of touch plays an important role, while their sense of smell and hearing corresponds to 1%.

Further research conducted by the Colour Research Institute has shown that shoppers are unconsciously judging people, the environment, and the product in the first two minutes of the first inspection. 60% – 90% makes a color-based assessment only. Therefore, catching the customer’s eye with a quick color scheme is an integral part of e-commerce success.

Meaning of colors;

Brown

Brown is a strong and reliable color that gives shoppers more confidence. If it will be used in the right amount, it can help transform a potential lead into a customer.

Orange

Orange radiates greed and energetic warmth. It also represents passion, originality, and new beginnings. If orange will be paired with cool shades of blue, it will be positive and exciting.

Yellow

Yellow is a cheerful and fun color that catches the attention of customers. However, it should be used moderately.

Green

The green color has a natural and organic aura. So, it is thought to be very easy. When shoppers see green, they relate it to relaxation, safety, and harmony.

Pink

Although pink is often associated with women, it can also appeal to men because it radiates good-hearted romance and love. Pink has a calming effect. It can, therefore, be used to compensate for more aggressive colors such as black, orange and red.

Red

Red touches the deepest and the most important feelings of shoppers. Since it is often associated with love, life and trust, potential buyers can turn into lifelong customers if used correctly.

Purple

Purple has long been associated with royalty, power, and prosperity. The smart use of this color can help the customer make a positive purchase.

Blue

Blue conveys feelings of trust, peace, and productivity.

Grey

Grey is often associated with seriousness and a conservative mindset. Accurate shades of grey can serve as a great background for more vivid colors such as orange, red and dark blue.

White

White shows purity, tolerance, and clarity, and is essential for most web pages.

Black

The influence of black is associated with its power and dominance. When black is used in e-commerce, it sends a confident message to potential customers. Excessive use can create a light and gloomy environment, so it should be used fairly along with other calm colors.

Many e-commerce entrepreneurs do not know that the variety of colors they use on their websites can significantly affect their customers’ moods. You should know that choosing the right colors makes the difference between having a customer coming in and having a one-time customer.

How to Create the Perfect Unpacking Experience?

The story of your brand begins at the point where you first contact the consumer. If you have a plan to leave your customers with unforgettable feelings and give them a real brand experience, you can turn them into ambassadors for your brand with the perfect box opening experience.

The experience of opening a box is more than just making your products look good; it’s about committing your brand’s story to the consumer’s memory. This enables you to successfully communicate with customers as to why they should choose you among the alternatives. This is about emotion as much as the benefit of your product or service.

Long-term customer relationships are more profitable than having to spend the resources that bring them to you. However, establishing these partnerships is not as easy as it seems. According to a study by Bain & Company, approximately 60% – 80% of customers do not return to the same company because of a product or service, even if they have been satisfied before.

‘’This is because brand loyalty does not depend solely on whether the product or service is good. What brings your customers back is the extra impression factor that sets you apart from others.’’

So, how to create the perfect unpacking experience?

Use Branded Boxes

To create a successful box opening experience, the box that you use should not be an ordinary box. You must customize the box for your brand.

Use Unique Packaging Materials

Consumers are more interested in sustainable brands, so you can gain more customer sympathy by choosing your packaging materials from sustainable products. Using sustainable products will give your brand a strong image of ethics and social responsibility.

‘’Do not forget: A great box-opening experience turns into a driving force that your customer is willing to share on social media.’’

Add Personalization

Keep in mind that a handwritten note or other personalization techniques can make your customers feel special.

Finally

In a nutshell, success for your e-commerce brand depends on giving an unforgettable experience to keep your customers coming back. How you choose to offer your product is entirely up to you. However, be aware that there will be severe customer loyalty differences between the e-commerce brand, which provides a specialized experience and the non-offer. This is directly proportional to the revenue of your e-commerce business.

If there is anything more important than a perfect can opening experience, it is to deliver your products to your customers in a short time with excellent accuracy. That’s why, if you want to enthrall your customers with both a box-opening and a flawless shopping experience, it’s time to meet Omnitro.

4 Magical Words That Increase Sales

Thanks to the recent studies in the field of behavioral economics, psychology and neuromarketing to address consumer principles, ‘’four (4)’’ words have come to light, and have clearly demonstrated their impact. These words strongly engage the subconscious of consumers and significantly increase your chances of selling your products to them. Be sure to use these 4 words in your marketing texts and e-commerce product descriptions in order to increase your purchase conversions. You will clearly see the difference:

You

Your customers want to feel that you are talking directly to them, and the word ‘’you’’ does so much better than other words. A strong subconscious connection is created when promotions and advertisements focus directly on “us”.

Take a look at all of your e-commerce product descriptions, and make sure you address your potential customers directly and create texts that emphasize solutions to the problems. Use “you”, “yours” and similar forms of these pronouns in order to connect with your customers and increase your sales potential.

New

The slogan “a new design with new technology” is used for every new iPhone model, even if it looks the same as the previous one. Consumers have a positive relationship with everything new. They always want a new car, new clothes, and the latest technology. In the products you sell on your e-commerce site, you should make as much new emphasis as possible.

Free

The word ‘’free’’ is not just a price; it is a powerful emotional trigger and a source of irrational excitement. So, be sure to use the word ‘’free’’ and service in your shipping options above a certain purchase threshold in your e-commerce store.

Guaranteed

Securing purchases reduces the likelihood of losses and has a significant positive impact on your sales. Give your customers a sense of trust with the word ‘’Guaranteed’’ and implement a marketing and operational strategy that reinforces this feeling with user experiences.

Paying attention to the use of these words can take you one step further in your business, but you need partners who can grow your business together to be consistently successful. With Omnitro, you can get even closer to achieving your goals.

9 E-Commerce Mistakes That You Shouldn’t Do

Costs of Cargo & Logistics

Many companies ignore tactically the option to free the cargo. There is no problem in paying minimum amounts of freight, but always offer free shipping for a certain amount, after which you can make a profit. Let’s say you have an undecided customer. He/she is considering buying a product for 20 Turkish Liras. If you offer a free shipping option over 30 Turkish Liras, he/she may choose to buy the other product instead of paying an extra shipping charge.

‘’For specific needs, you can charge your customers for the extra cost to offer faster delivery or a slower shipment at the discounted prices. With these options, you can address many different customers.’’

Poor Quality of Packaging

While it may be wise to spend low amounts of money on packaging, the consequences can be disastrous. You don’t have to devote a large part of your budget to the packaging, but you should pay attention to the safe delivery of the package and you should draw a path accordingly. Some senders use poor quality and unstable products to minimize shipping costs. This often leads to damage to the products in the shipment phase and may damage the brand image.

Not Listening to the Customers

You must get feedback from your customers about product satisfaction. If a large number of your customers have complaints about a particular product, all of those products likely have the same problem. By correcting these problems, you can increase both customer satisfaction and the reputation of your store. Also, you can increase your profits too.

Manual Shipping Process

Throughout the shipping process, monitoring a non-automated and manual process may seem a cheap option, but as your sales increase, this method will cost you more. You must use a shipping program that will make all arrangements and additions, and provide administration. If your needs are more specific, you can also find software that allows you to create your own custom program.

Poor Quality Server

The performance of your store is directly related to your server performance. Therefore, slowing down both in speed and response means losing your current and potential customers.

Trusting the Template

Another mistake made by 90% of those involved in E-Commerce is that they use a single template for all their needs. This is a major problem, especially with software that offers a single solution for every problem. This type of program can cause you many problems. That’s why you have to be certain while answering the following questions before selecting your theme and template:

– Can product pages be edited in case of needs?

– Is it SEO (Search Engine Optimization) friendly?

– Is it easy to use on the phone?

You can choose your template and theme by asking yourself many questions whose main idea is the same as these questions.

Single Payment Method

Not everyone is a credit card user, and if your store only accepts credit card payments, you will lose a lot of customers. With the popularization of the e-wallet concept, it is in your best interest to add various electronic payment options.

Re-marketing Study

If you want to sell at high rates in your store, you should use re-marketing techniques like e-mail marketing and banner ads. It is obvious that online shopping is a fierce race, and you can make a difference by gaining customer loyalty and satisfaction.

Mobile Incompatibility

The most common mistake is not to test the mobile site. Make sure your E-Commerce stores have smooth site navigation, an easy user interface and a design that fits the mobile screen without annoying the user.

Avoiding these mistakes will bring you closer to success and help you get to the best places in the e-commerce industry. It is important to remember that having a reliable logistics partner with you in this process will make you stronger. With Omnitro, you can remove obstacles to growing your business.