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The Benefits of Using a Smart Warehouse

In our rapidly transforming technological world, as individuals, we rely on smart products every day. Technologically, the word ‘’smart’’ is used to describe a highly automated device or product based on computational power.

When using this definition for the warehouse, an intelligent warehouse refers to an automated storage facility that integrates smoothly with other systems to increase the number of steps involved in a given process.

An intelligent warehouse is the culmination of warehouse technology automation, and it is designed to operate at maximum efficiency by using the best technologies.

These advanced warehouses not only allow businesses to achieve the desired results, but they also assure maximum benefit by providing security and foresight to processes.

There are several areas where you can focus on creating an intelligent warehouse design or making your existing warehouse work efficiently:


Automation is an important factor that enables you to achieve positive results while transforming your operations into a smart warehouse. This conversion will minimize delays in packaging, and sending inventory.

‘’Combining automated processes makes customer service better, and it helps increase productivity across the supply chain.’’


An intelligent warehouse can adapt to changing demands and process changes for businesses that are faster in terms of technology and space utilization.

Integrated Operation

One of the many benefits of managing a smart warehouse is that it provides real-time connectivity to the warehouse. The ability to receive instant updates on all activities in a warehouse makes it possible to monitor performance and ensure that any issues are resolved quickly. This is useful not only for the company but also for customers who want to know where their orders are at all times.

“An intelligent warehouse can be customized to meet the current customer’s demand for the business and plan the future.”

Partner Use

Smart warehouse management is not something everyone can do. At this point, with a partner specializing in intelligent warehouses, you can achieve satisfactory results beyond the yield you can achieve. Today, finding a partner who has managed to gather the structural technology and operational capability required by the e-commerce sector in one body is as difficult as a needle in a haystack. Our expert team working with state-of-the-art equipment, guaranteeing the first-class service, can put you ahead of your competitors with end-to-end solutions in storage operations.

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What Do E-Commerce Companies Do Wrongly?

In the e-commerce sector in recent years, many investments and process of purchase, which includes Turkey have contributed to the growth of this sector. But the more success stories that come with the growth rate the more the failure stories. Although the reasons for these failure stories often differ, there are some things in common that firms fail to succeed in e-commerce. In this article, we will explore together the mistakes made by e-commerce companies.

The Failure of Data Analysis

One of the biggest mistakes made by e-commerce firms is that performance metrics, aka KPIs, cannot be tracked correctly. Accurate and effective performance evaluation in many areas, from customer satisfaction measurements to accurate routing of traffic, basket abandonment rate and recycle rate up and down values, will help the brand grow more successfully; inaccurate analysis of these and similar KPIs will directly reduce the brand’s efficiency and the impact of solutions to inefficiencies in sales rates.

Incorrect Resource Management

No matter how high your capital and resources are, if it cannot be managed properly, it can prevent the growth. Unnecessary and wrong advertising expenditures, personal expenses and investments in the wrong place will cause the capital to shrink after a while preventing growth at the same rate.

Not Understanding the Consumer

One of the golden rules of being successful in e-commerce is the management according to the needs of the consumer. Failure to listen to the consumer through both social and other channels will harm the brand and cause loss of customers. User movements can be tracked on the site. User movements can also be analyzed, such as which products, pages or campaigns are visited more often, and where users leave the site. Investigating these actions will be very useful in creating user satisfaction.

Logistics Inadequacy

Users who prefer to shop online want a fast and reliable shopping experience. However, logistics and shipping problems related to the product may cause the user to take a dislike to the brand and damage the brand reputation. For this reason, a company that wants to grow in e-commerce should be able to send the product on time completely and perfectly to the right customer. Also, it should manage all logistics, cargo and return processes correctly.

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What is E-Commerce Logistics or E-Logistics?

Have you ever received the wrong delivery of a product you purchased online? What should the e-commerce companies do to eliminate this annoying situation that almost everyone has faced?

The online shopping process has a significant role in the life of every e-commerce customer because it has both cost advantages and simple affordability. With the increasing consumer demand, and the inexperience of e-commerce companies in these processes bring e-commerce companies to the middle of a very costly problem, which cannot be solved, such as complex logistics, storage and return processes.

The two main factors at the starting point of this question are the mismanagement of the process by the e-commerce companies and fear of the costs by working with a logistics partner. However, the resulting error and loss of time are perhaps more than what they would give to a logistics partner working on e-commerce logistics.

In this article, we will learn exactly what e-commerce logistics, or aka e-logistics, services mean for companies who are afraid of the cost factor.

What is e-commerce logistics or e-logistics? How do we define it?

E-commerce logistics, or e-logistics, does product management for the e-commerce companies that offer online shopping experience, the control of these e-commerce companies’ products, warehousing and return processes to be outsourced to an expert logistics partner in this field. With this regard, e-commerce logistics has been carried out by a logistics partner during all of these processes.

An accurate e-commerce logistics partner or e-logistics partner stores the products you sell on the internet, packages your orders, manages the shipping and the returned ones.

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Increasing E-Commerce Sales (Part I)

E-commerce brings success when you deliver flawless customer experiences. Moreover, e-commerce sales tend to increase significantly depending on the specific arrangements you make or will make on your e-commerce site.

In this article, we talk about suggestions that you can use to increase sales on your e-commerce site.

Enhance Your Brand Identity

The more people know and trust your brand name, the more your sales increase. So focus on the quality of your internet content, and don’t compromise to improve brand awareness of your e-commerce business.

Create high-quality content, build impressive digital partnerships, and feel free to collaborate with other businesses in your industry. Also, do not neglect paid social media ads, and be as active as possible on social media.

Take Care to Be Everywhere

To direct your potential customers to your e-commerce store, use all the channels you have simultaneously with eye-catching content, and take full advantage of digital marketing to direct potential customers to your site.

Use E-Mail Marketing

In a world where price competition has become the norm, it is more important than ever to be able to communicate directly with customers to encourage repeat purchases. Feel free to use e-mail marketing to build good relationships with your customers. Consistently strengthen your mailing list with potential customers!

Wherever your customers are, you should be there

For example, you can reach your audience by using the power of Facebook ads. This is one of the best ways to attract new potential customers to your online store, turn them into your customers, and make them purchase more in the future.

Test Again and Again

Make an effort to optimize your online store and marketing channels to increase conversion rates. Be sure to use 50+ different test variations in your testing approach to see how changes you make in your online store affect your metrics. If you are trying to run this process through fewer test variations, you are not doing enough trials and tests.

Use Data

Try to develop an appropriate attribution system to have a clear understanding of who you are targeting as customers and to measure the impressiveness of your marketing effectively. For example, when a user visits your site, you can track all pages he/she visits, products he/she clicks on, and automatically submit targeted bids based on his/her activity.

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Increasing E-Commerce Sales (Part II)

Welcome to the second part of our blog post, where we talk about suggestions that you can use to increase sales on your e-commerce site.

Use Segmentation

Streamline your customers’ information in a scalable way by segmenting your customers who are shopping from your e-commerce site between channels in real-time.

Create an atmosphere of passion!

Try to increase the average order amounts of your existing customers and the frequency with which they enter your website.

Find out who your customers are

Try to really understand your customers. This starts with more communication with your customers. If you can do this, you will be able to increase your chances of selling. Once you understand your customers, you can create better ads, launch their favorite products, and almost read their minds.

Low-Cost, High Efficiency

Invest in customer service technology. Many e-commerce customers will feel more satisfied when they can contact a customer service representative, and find solutions to their problems at the end of the communication. As a result of their satisfaction, they will tend to shop from your site in the future.

Trust Marketing and Quality Content

Position yourself as a thought leader in your industry by providing content to help your target audience become more productive and effective in their business or other aspects of their lives. Integrate your marketing strategy with this content policy.

Eliminate Basic Site Errors

It is a known fact that many customers now are researching on the Internet before they shop. With an e-commerce store, you can not only reach more people by moving your business to the digital world but also creating a sense of trust in many customers. However, in doing so, you must not stay behind your competitors and must try to reduce the basic errors on your site.

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Methods for Prevention of Order Delay in E-Commerce

Many businesses face difficulties in delivering their goods to customers on time. Sometimes the reason for delayed delivery is the customer’s fault. In most cases, however, an e-commerce retailer is often held responsible for delivery delays. Regardless of the situation, some common causes of delivery delays are:

Document Errors

It contains incorrectly typed addresses, erroneously completed order forms, and inadequate information, among others. Customers or retailers may cause this error. Sometimes the vendor is also unable to accurately document orders when handling multiple tasks. When insufficient information is provided to a delivery company, there is a possibility that the package will never reach the customer.

System Failure

E-commerce businesses usually work on a 24/7 basis. If you experience frequent system errors, you cannot respond to orders. This problem will then often lead to delays in delivery.

Weather Forecast

Weather conditions can prevent the fast delivery of products to customers. Severe weather conditions, such as rain, snow and fog, can have consequences that may lead to delays in delivery.

Logistics Issues

Operational inability to meet the high demand for the number of products can lead to delays. When faced with such a situation, the best and most useful for an online store is to work with an expert partner in the e-commerce logistics business.

“It is unlikely that a customer who has a delivery delay on an e-commerce site that he/she orders for the first time will be able to order again from the same e-commerce site.”

Strategies you can use to avoid delivery delays:

  • Minimum / Maximum
    • Determining the minimum delivery time will allow you to prepare your orders reasonably and without feeling under pressure.
  • Current Stock
    • It is clear that some of your regularly sold products are more popular. Therefore, you must update your inventory regularly to replace previously delivered products.
  • Prepare Your Warehouse
    • As your business grows, more orders will be placed. Always keep your warehouse in such a place that products can be easily added to the supply chain.
  • Having a Partner in E-commerce Logistics
    • Utilizing the services of a delivery company is the best way to avoid delivery delays. E-commerce Logistics service means the professional management of your e-commerce site’s storage, packaging, delivery, and the control of the returned product processes together.

Working with a partner who provides e-commerce logistics offers many advantages. It reduces operating costs, improves business focus, increases scalability, and, above all, eliminates delivery delays.

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The Relationship Between E-Commerce, Logistics and Storage

Today, if you intend to grow with the resources of your e-commerce company and you are also planning to open your warehouse, you should remember that you need to take detailed steps. Because at this point, you will face a process that will exhaust you both in terms of material resources and the required time.

Although the product you sell is unique in terms of the features, it hosts, your customers consider the delivery time and return processes when adding the product to the shopping cart. The elements that make this critical detail more powerful are warehousing and logistics, which are the real reasons for the growth of your business, even though they are in the background.

‘’Did you know that delivery times are one of the major factors in online sales in the e-commerce sector?’’

If you are planning to open a warehouse for your e-commerce site, this is just a very small list of costs that will occur:

Warehouse Rent

Maintenance Expenses

Technical Controls

Shelves, Pallets, Packaging Machines

Mobile Equipment Purchase (Forklifts, Transport Vehicles)

IT Systems

Service Costs

Inspection of the shelves and their repairment


Electricity, Heating (These costs may be high if you do not have a warehouse which was set up under the standard storage conditions or if the stored products must be preserved under special conditions)

In particular, newly established e-commerce sites may miscalculate business plan costs or see some costs as insignificant due to their strategic inexperience. However, some details that may seem trivial may then be a huge burden on the company’s budget. Therefore, in the first stage, it is necessary to work hard to optimize and reduce the cost of the storage unit.

We developed Omnitro so that e-commerce companies can only focus on their business and achieve their goals quickly, with no expense and no hassle. You can now focus on growing your business by avoiding unnecessary costs and time losses.

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The Impact of Logistics on E-Commerce

According to the ‘’E-Commerce Report of Turkey’’, prepared by TÜSİAD (Turkish Industrialists’ and Businessmen’s Association) in 2017, the e-commerce volume, which reached 17.5 billion Turkish Liras, is expected to grow twice as much. This inevitable rise of e-commerce undoubtedly increases the importance of logistics companies that do their job well. In particular, e-commerce companies that attach importance to logistics processes and increase customer satisfaction are more successful in the e-commerce sector in the long run.

Logistics and E-Commerce

To briefly explain the position of logistics in the online shopping process, we can specify these processes: The product or products is/are ordered online by the user at first. Then the relevant order form reaches both the company’s information unit and the logistics company that holds the stocks of the company at the same time.

At the next stage, the ordered product is packaged by the logistics company and made ready for the delivery. Later, it is delivered to the contracted cargo company. At this point, the vendor does not have to deal with anything; the logistics company manages the whole business alone. Even in the smallest order processing, the logistics factor takes on the major role of shopping by taking part in several times.

Of course, logistics alone is not enough to ensure sustainability in the online shopping sector, but the fact that a company, which maintains its existence through e-commerce, and is able to manage all logistics processes correctly and in a healthy way will ensure growth and success.

“It is inevitable for companies that do not give sufficient importance to logistics activities to fall behind their competitors and experience commercial losses.”

Another importance of logistics in terms of e-commerce is customer satisfaction. According to the survey, 44% of end-users are deleting the shopping cart due to the estimated delivery time specified during online shopping.

The reason for this is that the user, who already chose a fast shopping mode, does not want to waste time in delivery. Again, the correct management of logistics processes plays a key role in increasing the sales volume of the companies.

Considering all of these, it is very important for a company that wants to be successful in e-commerce activities to follow a customer-oriented policy in order to achieve success in the field of logistics. In this way, customer loyalty can be created by providing customer satisfaction, and rational growth in the e-commerce sector can be achieved by maintaining brand reputation.

Today, with Omnitro, which combines the logistics capability for the needs of all e-commerce companies with technology, you can strengthen your place in the e-commerce sector and increase customer satisfaction.

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