5 (Five) E-Commerce Mistakes That You Should Never Do
Are you new in the world of e-commerce? Do you want to create a new online e-commerce store for your brand? According to a survey, most newcomers to e-commerce have been failing due to strong brands such as Amazon, Alibaba, Flipkart. If you want to beat these kinds of opponents you should avoid making these 5 (five) mistakes:
Ignoring Mobile Users
If your e-commerce site isn’t suitable for mobile users, you are at the risk of losing 50% of your conversion rates. Did you know that smartphone conversion rates on e-commerce sites are 64% higher than the desktop conversion rates? Recently, when users enter web sites, they prefer tablets or smartphones, and they do their online shopping through these ways.
Technical SEO Problems
Technical SEO Problems lowers your website’s performance and ranks in search engines. Even if general websites and e-commerce sites have more technical problems, the most important critical SEO problems that should be reviewed are;
- Poorly planned site navigation
- Making the product page and content the same
- Weak formatting of website URLs
- Proper use of 301 and 302 redirections, and canonical tag
- Dead links or 404 pages
- Using iFrames and Flash
- Website download speed
- Website indexing problems
Customer experience or conversion optimization issues;
- Building data marking, reviews, and ratings
- Low-quality product photos
- Products without product description
- Lack of cargo and delivery information
- Not using action calls
“50% of website development depends on effective technical SEO improvements. With this regard, you should deal with your technical problems with the help of professionals.”
Choosing the wrong platform or hosting
Choosing the wrong platform for your e-commerce site means that you are dragging yourself into a disaster. When choosing an e-commerce platform for your business, you should consider many things:
- Control of hardware and software limitations
- What are the appropriate payment methods for mobile commerce?
- How much control do you have over your online store?
- When designing your e-commerce site, you should review all features.
E-commerce platforms and software such as BigCommerce, Magento, WooCommerce, Shopify can give you an example of this issue.
Complicated Payment Process
If you want to improve customer experience and increase conversion, you should avoid the complicated payment process. You must eliminate unnecessary steps to prevent the customer from entering unwanted information. In this way, your customers can easily make purchases. You can make the payment process briefly and to the point by providing the option of subscribing by e-mail or phone number and requesting the necessary delivery information.
Lack of ”About Us” and ”Contact” Pages
For the right source of information and customer support, the ”About Us” and ”Contact Us” pages are the must be ones. You must include your contact number and other business information at the bottom of your website.
Poor Customer Service
According to a study, businesses lose $ 75 million due to poor customer service. Customers will probably want to solve their problems immediately without difficulties by e-mail or telephone. Therefore, every e-commerce business needs active customer service.